Malta Becomes Global Tourism Focus as WTTC Summit Opens in Valletta

Malta is currently at the centre of the international tourism industry as the WTTC Global Summit opens in Valletta, attracting more than 1,000 international delegates. The latest WTTC research indicates strong European tourism growth in 2026, while Malta recorded Europe's largest annual increase in tourism's GDP contribution in 2025.

Hotels, resorts and tourism operators require demand forecasting, yield-management systems and customer analytics to convert strong visitor demand into higher revenues. HPC helps hospitality businesses deploy predictive demand models, optimise pricing and personalise guest experiences for an engagement package of $525,000.